Strategic Business Designer
Inspire
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Track down pockets of inspiration from all walks of life to jumpstart peoples thinking of what the future could be.
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Design and run ideation sessions, with customers and employees stretching peoples thinking to find fresh ways to create engaging experiences.
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Create concepts and test with customers to identify what resonates.
The Role
Discover
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Unpack the customer and employee needs using a wide range of techniques including interviews and contextual observations.
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Discover what makes processes bad, commercials poor and experiences awful.
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Plot out people’s interactions, journeys and experiences in engaging and fun ways that help others connect and empathise.
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Join the dots of commercial, qualitative and quantitative data to draw insights and reveal new opportunities.
Guide
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Lead the creation of business, customer and employee experience strategies, helping senior execs get comfortable with the change required.
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Build business cases underpinned by iteratively tested concepts.
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Make the strategy real, working hand in hand with the client’s team, mentoring their development and building their confidence.
Role Summary
The Strategic Business Designer is like a marriage counsellor that connects organisations with what customers truly want. Your role is to unlock never seen before value by co-creating new business models and customer experiences that nurture a lifelong relationship.
You Are
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A highly empathetic person who loves to better understand people.
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A strategic thinker who is curious to unpack why businesses still make things hard to do, and motivated to change it.
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You have a spark of energy and want to get things done.
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Great attention to detail.
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Excellent communication skills, both written and verbal.
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A proven track record in combining human stories with hard data to identify a compelling path forward for a product, service and business.
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A pragmatist who knows how to get things done.