Venues NSW | Destination Experience

 
 
 
 

Igniting fans stadium experience

 

With a 30,000 seat stadium being constructed in the heart of Parramatta the push was on to create an experience that fans of all codes could call their own. 

 

CHALLENGE

 
 

To co-design the hirers, partners and fans experience that helps us collectively thrive.

 
 
 

THE OUTCOME

 
 

A exciting and pragmatic experience roadmap that included the opening of Bankwest Stadium to outstanding fan feedback and a packed stadium. 

 

OUR APPROACH  

 
 

“It’s an absolute beauty. The view is great and lots of choices of food for us and the kids and the queues are fast moving. Perfect. ”

 

Parramatta Eels Fan

Insights

 

 

 

  • Fan interviews across multiple codes and entertainment to tease out their needs, stories, highlights and lowlights. 

  • Journey mapping with key staff and partners to create a complete end-to-end to view of the current experience.

  • Shadowing of staff and fans to observe key interactions and outcomes.

 
 
 
 
 

Inspiration

 

 

 

  • Global trend mapping to identify how other organisations are creating unforgettable experiences across physical, digital and service interactions. 

  • Hosted ambition calibration sessions with key leaders to pressure test how bold they wanted the future concepts to be. 

 
 
 
 
 
 
 

Making it Happen

 

 

 

  • Developed visual future concepts to test with staff and fans. 

  • Prioritised the key concepts into pragmatic roadmap that allowed for key resourcing, capital and external constraints.

  • Socialised the learnings and gameplay with staff to get their feedback and refine the plans.

  • Sourced potential partners to help accelerate bringing to life the key concepts including branding,  technology and digital.

 
 
 
 
 
 

Measurement

 

  • Ran intercept surveys for the opening of Bankwest stadium community day and first game to track what is working vs what needs to adapt. 

 
 
 
 

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We would love to hear from you hello@thinkstartup.com.au