Venues NSW | Destination Experience
Igniting fans stadium experience
With a 30,000 seat stadium being constructed in the heart of Parramatta the push was on to create an experience that fans of all codes could call their own.
To co-design the hirers, partners and fans experience that helps us collectively thrive.
A exciting and pragmatic experience roadmap that included the opening of Bankwest Stadium to outstanding fan feedback and a packed stadium.
“It’s an absolute beauty. The view is great and lots of choices of food for us and the kids and the queues are fast moving. Perfect. ”
Parramatta Eels Fan
Fan interviews across multiple codes and entertainment to tease out their needs, stories, highlights and lowlights.
Journey mapping with key staff and partners to create a complete end-to-end to view of the current experience.
Shadowing of staff and fans to observe key interactions and outcomes.
Global trend mapping to identify how other organisations are creating unforgettable experiences across physical, digital and service interactions.
Hosted ambition calibration sessions with key leaders to pressure test how bold they wanted the future concepts to be.
Making it Happen
Developed visual future concepts to test with staff and fans.
Prioritised the key concepts into pragmatic roadmap that allowed for key resourcing, capital and external constraints.
Socialised the learnings and gameplay with staff to get their feedback and refine the plans.
Sourced potential partners to help accelerate bringing to life the key concepts including branding, technology and digital.
Ran intercept surveys for the opening of Bankwest stadium community day and first game to track what is working vs what needs to adapt.