Virgin | Brand Experience

 
 
 

Unpacking the elusive Virgin mojo 

 

The Virgin brand uniquely straddles many different industries yet welcoming new Virgin companies to the fold can be a daunting experience as they seek to understand ‘Virginess’

 

CHALLENGE

 
 

To inspire and smoothly on-board new Virgin companies so that a true to virgin customer and employee experience is felt round the world.

 

THE OUTCOME

 
 

80+ Virgin companies shared their stories, hearts and toolsets to help each other embrace their ’virginess’. 

 

OUR APPROACH  

 
 

“ Don’t think what’s the cheapest way to do it or what’s the fastest way to do it… think what’s the most amazing way to do it. ”

 

Richard Branson

 

Discovery

 

 

 

  • Interviewed leaders from over 80 Virgin companies from around the world to hear how they brought the Virgin experience to life. 

  • Immersed ourselves in the Virgin experience in different countries and industries.

 
 
 
 

Storytelling & Playbook

 

 

 

  • Each Virgin company shared the best of their toolsets for both customer and employee experiences which we pulled together into a Virgin playbook, supported by uniquely Virgin stories.

 
 

Activation

 

 

 

  • Designed a support network and collaboration program to bring new and old Virgin companies closer together.

  • Supported the design of key assets including events, an extranet, service level agreements and kris.

 
 

CATCH UP OVER COFFEE OR OVER ZOOM

 
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