Virgin | Brand Experience
Unpacking the elusive Virgin mojo
The Virgin brand uniquely straddles many different industries yet welcoming new Virgin companies to the fold can be a daunting experience as they seek to understand ‘Virginess’
CHALLENGE
To inspire and smoothly on-board new Virgin companies so that a true to virgin customer and employee experience is felt round the world.
THE OUTCOME
80+ Virgin companies shared their stories, hearts and toolsets to help each other embrace their ’virginess’.
OUR APPROACH
“ Don’t think what’s the cheapest way to do it or what’s the fastest way to do it… think what’s the most amazing way to do it. ”
Richard Branson
Discovery
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Interviewed leaders from over 80 Virgin companies from around the world to hear how they brought the Virgin experience to life.
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Immersed ourselves in the Virgin experience in different countries and industries.
Storytelling & Playbook
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Each Virgin company shared the best of their toolsets for both customer and employee experiences which we pulled together into a Virgin playbook, supported by uniquely Virgin stories.
Activation
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Designed a support network and collaboration program to bring new and old Virgin companies closer together.
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Supported the design of key assets including events, an extranet, service level agreements and kris.