Virgin | Brand Experience
Unpacking the elusive Virgin mojo
The Virgin brand uniquely straddles many different industries yet welcoming new Virgin companies to the fold can be a daunting experience as they seek to understand ‘Virginess’
To inspire and smoothly on-board new Virgin companies so that a true to virgin customer and employee experience is felt round the world.
80+ Virgin companies shared their stories, hearts and toolsets to help each other embrace their ’virginess’.
“ Don’t think what’s the cheapest way to do it or what’s the fastest way to do it… think what’s the most amazing way to do it. ”
Interviewed leaders from over 80 Virgin companies from around the world to hear how they brought the Virgin experience to life.
Immersed ourselves in the Virgin experience in different countries and industries.
Storytelling & Playbook
Each Virgin company shared the best of their toolsets for both customer and employee experiences which we pulled together into a Virgin playbook, supported by uniquely Virgin stories.
Designed a support network and collaboration program to bring new and old Virgin companies closer together.
Supported the design of key assets including events, an extranet, service level agreements and kris.