Think Startup helps organisations get their $%!# together.


Unpack where the opportunities are

Unearth human truths, that anchor your strategy back to previously hidden value.
  • User and stakeholder research

  • Journey mapping

  • Trend Mapping

  • Performance Analysis

  • Scenario Modelling


Create a vision, game-plan and roadmap your teams can rally around

Craft strategies that balance pragmatism with inspiration,  winning your teams hearts and minds.
  • Co-design workshops

  • Value proposition design

  • Concept and initiative design

  • Strategic vision and roadmaps

  • Business case and funding pitch support


Bring your product and service ambitions to life

Design and build products, services and experiences that your customers will love, with an iterative test, learn and adapt approach.
  • Product roadmaps

  • Prototyping (Physical, service and digital)

  • Experimentation

  • User testing

  • Inclusive design (via lived experience partnerships)

  • MVP delivery


Build the capabilities and conditions for your organisation to thrive

Embed new ways of working that accelerate change. Caution: This requires a tattoo level of commitment as strategy is just the ticket to the game.
  • Operating Model Design

  • Governance

  • Change Planning

  • Communications

  • Training

  • Coaching and Support

  • Miro enabled toolsets and playbooks


What it feels like to work with us

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"Working with Think Start-up and in particular Matt Anderson has been a wonderful and the utmost professional experience. The work was flawless and outstanding in transforming our team to a strategic level in maturifng our business and thinking approaches. Absolute pleasure working with you Matt and team on your creativity, energy and innovative techniques."
Lisa Doherty
Director IT Experience & Business Enablement
Transport for NSW
"Think Startup designed a bespoke customer experience training program for City of Newcastle and seamlessly delivered this to over 1100 employees along with 1:1 coaching for 50 leaders. Their expertise, facilitation, training and coaching is second to none, and their support in training and embedding our CX TRUST Principles, has successfully shifted the CX culture of the organisation. Their partnership and insights have been invaluable to us as we grow our CX maturity as an organisation.”
Deborah Moldrich
Executive Manager Customer Experience
City of Newcastle
"The HSA NSW is deeply appreciative and grateful for the pro-bono support provided by Think Startup. Matt worked closely with the HSA Board & Executive over several months undertaking robust consultations with members and workshop facilitation culminating in the provision of a highly polished and meaningful strategic direction for NSW HSA. We highly recommend Matt and his team to you for your strategic planning process.”
Grainne O'Loughlin
"It is safe to say they are the most 'unconsultant' like consultants I have ever dealt with, presenting concepts and information in an easy and accessible way, at a pace rarely seen, which kept the momentum and excitement around the project going. As much as we'd like to keep them a secret just for ourselves, I couldn't recommend them highly enough to any organisation looking to build a new customer experience."
Rachel MacLucas
Executive Manager Vibrant City
Maitland Council
"Working with Think Startup has been pivotal for Maitland City Council's Customer Driven Transformation. From our initial community engagement to implementing our Guiding Principles and training our Human Centred Design team, they've been instrumental in our success. Their customer-first approach and actionable insights have enabled us to make huge inroads into improving our customers experience. They always bring the magic to their sessions and leave lasting impressions on everyone they work with. Cannot recommend them enough."
Bridget Wilks
Coordinator Customer Experience
Maitland Council
"We worked with Think Start Up on a complex and remote multi property CX design vision. The outcome exceeded the brief and included tools the business could use long after the project was complete. Working alongside Matt Anderson is like a Masterclass for any team member lucky enough to participate in the project. From enhancing the skills of new team members to strategic board discussion Matt and Think Start Up totally support the needs of the organisation, project sponsors and through insights advocates for customers. Will be my go to for any future Customer Experience Design project"
Michaela Webster
ESG & Operational Projects
G'Day Group
"An immediate positive impact was seen in our teams, changing the way we looked at things and bringing to life insights that we had up until then, been unable to truly establish"
Peter Little
Senior Vice President Guest Experience
P&O Cruises Australia
"We talk a lot about evidence based, co-designed and collaborative partnerships but this was the real deal. As a result, we have CX strategy that I am confident in saying is best in class, but most importantly has the support and enthusiasm for implementation from our people and leaders."
Brett Smith
Director Strategy & Engagement
City of Newcastle
"Love your work."
Anouk Darling Scape
Chief Executive Officer
"Matt Anderson and the Think Startup team have done a fantastic job in creating our new Transport Cyber Strategy. Their innovative approach and attention to detail, especially in developing a comprehensive roadmap and operating model, have exceeded our expectations, ensuring that our cybersecurity efforts are well-planned and ready for the future."
Murray Taylor
Chief Information Security Officer
Transport for NSW