An international approach was adopted to ensure we understood the target markets needs of both the students and their parents. We also partnered with That Thing a leading UK brand studio to immerse ourselves in the Scape brand.
We deeply believe in co-creation, and involved students and stakeholders every step of the way. From interviews, ideation sessions to iterative reviews of visual concepts, we made sure everyone had a seat at the table. We employed journey mapping and Miro collaboration tools for real-time, distributed ideation so International staff and students could participate.
Inspiration was sourced from diverse industries to ensure every aspect of the journey was thoughtfully considered. What guided us at each step was a value proposition that was deeply tied to student and parents needs.